Story
JustLoad.it reached $40 MRR | Riccardo Mazzarini story | MRR Journey
JustLoad.it reached its first paying customer and $40 MRR after a soft launch, driven by SEO, ChatGPT discovery, and LinkedIn outreach to logistics planners.
Founder: Riccardo Mazzarini
Revenue: $40 MRR
Channel: SEO, Outbound
JustLoad.it is a container loading optimization app with 3D visualization for planning shipments and generating professional loading reports. The founder spent three months building before shipping and then validated the product through very targeted logistics discovery rather than broad launch tactics.
What worked
- SEO landing pages ranking for highly specific container-loading search intent.
- Getting cited by ChatGPT for container loading queries.
- Direct LinkedIn outreach to logistics planners and managers for feedback-first conversations.